Privacy Policy

Last updated: February 18, 2026

This Privacy Policy describes the policies and procedures of Lake County Physical Medicine PLLC, doing business as Back To Health Chiropractic and Wellness Center ("Company," "we," "us," or "our"), on the collection, use, and disclosure of your information when you use the Service. It also explains your privacy rights and how the law may protect you.

We use your Personal Data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

The words whose initial letters are capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

• Account means a unique account created for you to access our Service or parts of our Service.

• Affiliate means an entity that controls, is controlled by, or is under common control with a party, where "control" means ownership of 50% or more of the shares, equity interest, or other securities entitled to vote for election of directors or other managing authority.

• Company (referred to as either "the Company", "we", "us" or "our" in this Privacy Policy) refers to Lake County Physical Medicine PLLC, doing business as Back To Health Chiropractic and Wellness Center, 2243 Ashmun St, Sault Ste. Marie, MI 49783.

• Cookies are small files placed on your computer, mobile device, or any other device by a website, containing details of your browsing history on that website among its many uses.

• Country refers to: Michigan, United States.

• Device means any device that can access the Service such as a computer, a cell phone, or a digital tablet.

• Personal Data (or "Personal Information") is any information that relates to an identified or identifiable individual. We use "Personal Data" and "Personal Information" interchangeably unless a law uses a specific term.

• Service refers to the Website.

• Service Provider means any natural or legal person who processes data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service, or to assist the Company in analyzing how the Service is used.

• Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

• Website refers to Back To Health Chiropractic and Wellness Center, accessible from https://www.backtohealthssm.com/.

• You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to:

• Email address
• First name and last name
• Phone number

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as your Device's Internet Protocol address (e.g., IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers, and other diagnostic data.

When you access the Service by or through a mobile device, we may collect certain information automatically, including, but not limited to, the type of mobile device you use, your mobile device's unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, unique device identifiers, and other diagnostic data.

We may also collect information that your browser sends whenever you visit our Service or when you access the Service by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on our Service and store certain information. Tracking technologies we use include beacons, tags, and scripts to collect and track information and to improve and analyze our Service.

• Cookies or Browser Cookies. A cookie is a small file placed on your Device. You can instruct your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if you do not accept Cookies, you may not be able to use some parts of our Service.
• Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a section and verifying system and server integrity).

Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on your personal computer or mobile device when you go offline, while Session Cookies are deleted as soon as you close your web browser.

Where required by law, we use non-essential cookies (such as analytics, advertising, and remarketing cookies) only with your consent. You can withdraw or change your consent at any time using our cookie preferences tool (if available) or through your browser/device settings. Withdrawing consent does not affect the lawfulness of processing based on consent before its withdrawal.

We use both Session and Persistent Cookies for the purposes set out below:

• Necessary / Essential Cookies

  Type: Session Cookies

  Administered by: Us

  Purpose: These Cookies are essential to provide you with services available through the Website and to enable you to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that you have asked for cannot be provided, and we only use these Cookies to provide you with those services.

• Cookies Policy / Notice Acceptance Cookies

  Type: Persistent Cookies

  Administered by: Us

  Purpose: These Cookies identify if users have accepted the use of cookies on the Website.

• Functionality Cookies

  Type: Persistent Cookies

  Administered by: Us

  Purpose: These Cookies allow us to remember choices you make when you use the Website, such as remembering login details or language preference. The purpose of these Cookies is to provide you with a more personal experience and to avoid you having to re-enter your preferences every time you use the Website.

For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy (if posted) or the Cookies section of this Privacy Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

• To provide and maintain our Service, including to monitor the usage of our Service.

• To manage Your Account: to manage your registration as a user of the Service and provide you access to certain Service features.

• For the performance of a contract: the development, compliance, and undertaking of any contract with us through the Service.

• To contact You: to contact you by email, telephone calls, SMS, or other equivalent forms of electronic communication regarding updates, appointment-related information, service notifications, and other communications related to the Service.

• To provide You with news, special offers, and general information about goods, services, or events we offer that may be similar to those you have already purchased or inquired about, unless you have opted out.

• To manage Your requests: to attend and manage your requests to us.

• For business transfers: to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all assets, where Personal Data held by us is among the assets transferred.

• For other purposes: such as data analysis, identifying usage trends, determining the effectiveness of promotional campaigns, and to evaluate and improve our Service, services, marketing, and your experience.

Mobile Information and Text Messaging Privacy

We respect your privacy when it comes to text messaging.

SMS Privacy Notice: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service or communications delivery vendors, is permitted as necessary to provide the services you requested.

Text messaging originator opt-in data and consent are used only for providing the messaging you requested (such as appointment confirmations, reminders, service-related notifications, and clinic updates). This opt-in data and consent is not shared with any third parties, except messaging vendors (including aggregators) required to deliver the text messages.

Important: All categories described in this Privacy Policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, except aggregators and providers of the text message services.

Sharing of Your Personal Data

We may share your Personal Data in the following situations:

• With Service Providers: We may share your Personal Data with Service Providers to help operate the Service, monitor and analyze usage, provide customer support, deliver communications (including email and SMS), and contact you. Service Providers are instructed to protect your information and use it only for providing services on our behalf. Text message opt-in data and consent is excluded and is not provided to anyone except messaging vendors required to deliver the messages.
• For business transfers: We may share or transfer your Personal Data in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition.
• With Affiliates: We may share your Personal Data with our Affiliates, who must honor this Privacy Policy.
• With business partners: We may share your Personal Data with business partners to offer you certain products, services, or promotions (except as limited by the SMS Privacy Notice above).
• With Your consent: We may disclose your Personal Data for any other purpose with your consent.

Retention of Your Personal Data

The Company will retain your Personal Data only for as long as necessary for the purposes set out in this Privacy Policy, including complying with legal obligations, resolving disputes, and enforcing agreements and policies.

Where possible, we apply shorter retention periods and/or reduce identifiability by deleting, aggregating, or anonymizing data. Unless otherwise stated, the retention periods below are maximum periods ("up to") and we may delete or anonymize data sooner when it is no longer needed for the relevant purpose.

• Account Information

  • User Accounts: retained for the duration of your account relationship plus up to 24 months after account closure to handle post-termination issues or resolve disputes.

• Customer Support Data

  • Support tickets and correspondence: up to 24 months from the date of ticket closure.
  • Chat transcripts: up to 24 months for quality assurance and staff training purposes.

• Usage Data

  • Website analytics data (cookies, IP addresses, device identifiers): up to 24 months from the date of collection.
  • Server logs (IP addresses, access times): up to 24 months for security monitoring and troubleshooting purposes.

Usage Data may be retained longer only where necessary for security, fraud prevention, or legal compliance.

We may retain Personal Data beyond the periods stated above for reasons such as:

• Legal obligations (e.g., tax or regulatory requirements).
• Establishing, exercising, or defending legal claims.
• Your explicit request for retention.
• Technical limitations (e.g., data stored in backups scheduled for routine deletion).

When retention periods expire, we securely delete or anonymize Personal Data. Residual copies may remain in encrypted backups for a limited period consistent with our backup retention schedule.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company's operating offices and in other locations where parties involved in processing are located. This means your information may be transferred to and maintained on computers located outside of your jurisdiction where data protection laws may differ.

Where required by applicable law, we will ensure that transfers of your Personal Data are subject to appropriate safeguards. We take reasonable steps to ensure your data is treated securely and in accordance with this Privacy Policy.

Delete Your Personal Data

You have the right to delete or request that we assist in deleting the Personal Data we have collected about you.

You may update, amend, or delete your information at any time by signing in to your Account (if applicable) and visiting account settings, or by contacting us. Please note that we may need to retain certain information when we have a legal obligation or lawful basis to do so.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition, or asset sale, your Personal Data may be transferred. We will provide notice before your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose your Personal Data if required by law or in response to valid requests by public authorities (e.g., a court or government agency).

Other legal requirements

The Company may disclose your Personal Data in the good faith belief that such action is necessary to:

• Comply with a legal obligation
• Protect and defend the rights or property of the Company
• Prevent or investigate possible wrongdoing in connection with the Service
• Protect the personal safety of users of the Service or the public
• Protect against legal liability

Security of Your Personal Data

The security of your Personal Data is important to us, but remember that no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially reasonable means to protect your Personal Data, we cannot guarantee absolute security.

Children's Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If you are a parent or guardian and you believe your child has provided Personal Data, please contact us so we can remove it.

Links to Other Websites

Our Service may contain links to other websites not operated by us. If you click a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies, or practices of third-party sites or services.

Changes to this Privacy Policy

We may update our Privacy Policy from time to time. We will post the new Privacy Policy on this page and update the "Last updated" date at the top.

We may also notify you via email and/or a prominent notice on our Service prior to the change becoming effective, when required.

You are advised to review this Privacy Policy periodically for changes. Changes are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, you can contact us:

• By email: [email protected]

• By phone: (906) 442-4325